Information Collected by Automated Means

Various technologies are used on our websites to make them more user-friendly and effective. The data collected by such automated means generally does not contain personal details about the user, but may include information such as pages accessed, number of visitors to the site and IP addresses. Examples of such technologies are cookies, web analytics and social media widgets, described below.

Cookies & Web Analytics

In order to improve our Site, we may use "cookies" or other tools to track your visit. A cookie is a small amount of data that is transferred to your browser by a web server and can only be read by the server that gave the cookie to you. One of the primary purposes of cookies is to help the website recognize you, including by recalling your specific information and settings, to deliver relevant content and to help ease website navigation.

We and our service providers may use cookies to customize the user experience (such as setting the preferred language) and content (such as promotions, products or key messages) that we believe are relevant to you and your interests, based on your visits to our Site and third party websites. We and our service providers may also use cookies and web-analytics to collect information about your use of the Site and enable us to improve the way it works. We do not have access to or control over the use of cookies or web-analytics by our partners, affiliates, tracking utility companies and service providers.

You may be able to set your browser to decline cookies or notify you before a cookie is set. However, if you decline cookies, you may not be able to use some of the features of the Site.

In addition to cookies, the Site automatically logs the IP/Internet address of your computer, your browser version, referring URLs and general web visitor information used by our web platform and traffic reporting tools. If you are logged in to your account when you visit the Site, this web analytic information may be linked to your personal information, and your navigation around the Site may be tracked. We use this information to understand how the Site is being used so that we can improve the Site and offer appropriate products and services to our customers.

Social Media Widgets

Our Site may include Social Media Widgets, such as the “Share this” button or interactive mini-programs that run on our Site. These Widgets may collect your IP address, which page you are visiting on our Site, and may set a cookie to enable the Widget to function properly. Social Media Widgets are either hosted by a third party or hosted directly on our Site. It is your choice to use these Social Media Widgets, and your interaction with these Widgets is governed by the privacy policy of the company providing the widget.

Use of Personal Information

We may use and combine the information that we collect in order to provide the service or carry out the transaction you requested or authorized, including to:

• Process your orders, including processing payments and delivering products

• Administer Brother Canada programs, such as Brother Care

• Provide timely, reliable services to our customers

• Keep you informed about information and offers that you might be interested in including contests, promotions and special pricing offers

• Establish and maintain our relationship with you and provide on-going service(s) and customer support, including administering product warranties

• To improve our products and services

• Develop, implement, market and manage services for customers, including through the use of surveys

• Assist in administrative functions, such as maintaining business records, to collect unpaid debts, for credit card processing, and to protect the business interests of Brother Canada and its customers

• Protect you and us against error and fraud

• Comply with legal requirements

We retain personal information for as long as necessary to fulfill the purposes described above.   In some cases, we may be required by law to retain information for a longer period.

Disclosure of Personal Information

Brother Canada may share your personal information with third party service providers engaged to provide certain services on our behalf, such as shipping, payment processing, communications, marketing and analytics and customer service.  These service providers are strictly prohibited from using your personal information for any purpose other than to provide these services to Brother Canada and are required to protect your personal information using security measures comparable to those used by Brother Canada. Due to business requirements and as permitted under applicable law, your personal information may be stored or processed outside of Canada by Brother Canada or by one of its third party service providers, including in the United States and Japan, in which case it is subject to the laws of that foreign jurisdiction and may be accessible to that jurisdiction’s government, courts or law enforcement or regulatory agencies.

We may disclose personal information:

• to our affiliates (including outside of Canada) for internal audit, management, billing or administrative purposes.

• as necessary to meet legal, regulatory, insurance, audit, and security requirements.

• to parties connected with the proposed or actual financing, securitization, insuring, sale, assignment or other disposal of all or part of Brother Canada or our business or assets, for the purposes of evaluating and/or performing the proposed transaction. Our successor or assigns may use and disclose your personal information for similar purposes as those described in this Privacy Policy.

• and as otherwise with your consent or as permitted or required by law.

Consent

We generally collect, use or disclose your personal information with your consent, or as allowed or required under the law. Your consent may be expressed in writing or be implied, and you may give it to us electronically, verbally (over the telephone), by mail or in person.

It is always your choice whether or not you provide us with your personal information and you may decline to give us your personal information or withdraw your consent to our collection, use or disclosure of your personal information at any time, subject to legal and contractual restrictions and reasonable notice. However, a decision to withhold certain personal information or withdraw consent may restrict or prevent Brother Canada from providing goods and/or services to you in a particular way, such as fulfilling an online order, which requires personal information.

If you wish to unsubscribe from our promotional email communications, simply click on the unsubscribe link in the footer of the email.

Security of Your Personal Information

We take steps to protect the security of your personal information by using a variety of security technologies and procedures to help protect your personal information from unauthorized access, use or disclosure. For example, the file containing your personal information is stored on our servers (or those of our service providers) and access to the file is limited to authorized employees and service providers. Sensitive personal information (such as credit card number) transmitted over the Internet is protected through the use of Secure Socket Layer (SSL) encryption or other technologies. Access to your account is available through a password and a unique customer ID selected by you. Your password is encrypted. We recommend that you do not divulge your password to anyone.

No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Web site, you can contact us at privacy@brother.ca.

Third Party Sites

You may be able to access third party web sites (including other Brother web sites) through links available on our Site. You understand and agree that your use of third party sites will be governed by the privacy policies of those web sites and not by this Privacy Policy. The privacy policies of other web sites may differ from this Privacy Policy to reflect differences in site features, company services or applicable law.

Contact Us, Access, Correction & Complaints

If you have any questions about the processing of your personal information or about our Privacy Policy you are welcome to contact us. The contact details are:

Head Office:

Brother International Corporation (Canada) Ltd.
1, Hôtel de Ville
Dollard des Ormeaux, QC
H9B 3H6

Attention: France Landreville, Senior Director of Marketing 

Email: privacy@brother.ca

You may register a privacy related complaint by contacting us at the above contact information. We will explain our complaint procedure to you and investigate all complaints. If a complaint is justified, we will take all appropriate steps to rectify the situation as necessary. We will also let you know what other complaint procedures may be available to you.

If you wish to request access or correction of your personal information in our custody or control, you may write to us at the above address. Your right to access or correct your personal information is subject to applicable legal restrictions. We may take reasonable steps to verify your identity before granting access or making corrections.