Privacy Policy

Our Commitment to Privacy

Your privacy is of great importance to us. Brother Canada respects the privacy of its customers and employees through the protection of personal information. For the purpose of this Privacy Statement, "personal information" means data about an identifiable individual.

Brother Canada is committed to maintaining the confidentiality, accuracy and security of your personal information. As a part of this commitment, we have adopted the 10 Principles established by the Canadian Standards Association's Model Code for the Protection of Personal Information. These principles form part of the Personal Information and Electronic Documents Act (PIPEDA), which establishes rules governing the collection, use and disclosure of personal data.

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Privacy Principles

1. Accountability:
   All Brother Canada associates are responsible for maintaining and protecting all personal information under their control. Brother Canada has designated an individual to oversee Brother Canada's compliance with the Act and our 10 privacy principles.
2. Identifying Purpose:
   We will identify the purposes for which personal information is collected, either before or at the time of collection.
3. Consent:
   We will only collect, use and disclose your personal information with your consent.
4. Limiting Collection:
   We will limit the collection of your personal information to only those details that are necessary for the purposes identified.
5. Limiting Use:
   Your personal information will only be used or disclosed for the purpose for which it is collected. We will only retain your personal information for the period of time required to fulfill the purposes for which it was collected.
6. Accuracy:
   We will keep personal information we collect as accurate, complete and up-to-date as possible to fulfill the purposes for which it is collected.
7. Safeguards:
   We will protect the personal information we collect with security safeguards appropriate to the sensitivity of the information.
8. Openness:
   Information about our policies and practices relating to the management of your personal information will be made readily available to you.
9. Access:
   You may request access to your personal information at any time to review its content and accuracy and have it amended as appropriate. If your personal information is not accurate or complete, please contact us at 1-877-BROTHER to have it changed.
10. Challenging Compliance:
    You may contact us with any questions or complaints or suggestions with respect to our privacy principles:
    
    Head Office:
    Brother International Corporation (Canada) Ltd.
    1, Hôtel de Ville
    Dollard des Ormeaux, QC
    H9B 3H6
    Tel: 1-877-Brother (276-8437)
    Fax: 514-685-0700
    Email: privacy@Brother.ca

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Information Collection

Personal & Non-Personal Information

In general, you can visit our web site without telling us who you are or revealing any personal information. It will be clear to you when you are on a section of Brother.ca that collects personal information. Through our web site we collect two (2) types of data about visitors: personal information (name, address, e-mail address, phone number, etc) and non-personal information (page accesses, number of visitors to the site, IP addresses, etc). Typically, we seek consent for the use or disclosure of your personal information at the time of collection. In certain circumstances consent may be sought after the data has already been collected but before use. We do not, as a condition of supply of a product or service, require you to consent to collection, use or disclosure of personal information beyond what is necessary to provide the product or service. With your consent, we may also collect information from you over the telephone, by mail or in person. This information may be combined with information that you provide online, in order for Brother Canada to improve products and customer service.

It is always your choice whether or not you provide us with your personal information. However, a decision to withhold certain personal information may restrict or prevent Brother Canada from providing goods and/or services to you, such as fulfilling promotional requests or coupon rebates.

Cookies & Web Beacons

Web tracking applications may record information such as Internet domain and host names, Internet Protocol (IP) addresses, browser software and operating system types, click stream patterns, and dates and times that our site is accessed. Our use of tracking technologies allows us to improve our web site and your web experience. We may also analyze information that does not contain personal information for trends and statistics.

Use of Personal Information

Our relationship with all our customers is very important. We want to provide you with value added service on an on-going basis and to establish a long-lasting relationship with you that will grow and change to meet your needs. We collect, maintain and use the information you voluntarily submit to provide the service or carry out the transaction you requested or authorized. This may involve the following:

• Provide timely, reliable services to our customers, such as promotions, special pricing, contests, warranty and/or surveys
• Establish and maintain a relationship with you and to provide on-going service(s) and customer support
• Develop, implement, market and manage services for customers
• Assist in administrative functions, to collect unpaid debts, for credit card processing, and to protect the business interests of Brother Canada and its customers
• Protect you and us against error and fraud
• Comply with legal requirements

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Disclosure of Personal Information

We do not rent, sell, license or trade your personal information with or to others for marketing purposes. Brother Canada may work with third party companies and share your personal information with such parties in order to assist us in delivering the requested products or services to you. These service providers are strictly prohibited from using your personal information for any purpose other than to provide this contractual obligation to Brother Canada and required to protect your personal information using security measures comparable to those used by Brother Canada.

Opting-Out

You can choose not to receive personalized direct marketing communications from Brother Canada. We may inform you about products or services by mail, telephone or other means. If you do not wish to receive direct communications from Brother Canada, simply contact us at 1-877-BROTHER and tell us that you do not wish to be contacted in a particular manner or send us your request using the unsubscribe form. It may take up to 30 days for your request to take effect.

Terms of Use

This Privacy Statement applies to the personal information collected from customers through the Brother.ca web site as well as through Brother Canada's services associated with the sale of our products.

You may be able to access third party web sites through links available on Brother.ca. You understand and agree that your use of third party sites, including other Brother web sites, will be governed by the privacy policies of those web sites and not by this Privacy Statement. The privacy policies of other Brother web sites may differ from this Privacy Statement to reflect differences in site features, company services or applicable law.

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Acceptance of Policy

By purchasing our products or using our web site or our services, you consent to the collection, use and disclosure of your personal data in accordance with the above policy. This policy may change without prior written notification.

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Last updated: October 1st, 2010