Brother Technology

Innobella ™ Ink & Paper = Genuine Brother Quality

The name 'InnobellaTM' derives from the words 'Innovation' and 'Bella' (meaning 'Beautiful' in Italian) and is a representation of our innovative technology providing you with beautiful results. If there was ever a reason to use genuine ink and paper – Brother’s InnobellaTM would be it!

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If there is ever a reason to use genuine ink and paper – Brother’s InnobellaTM would be it! Brother is proud to introduce InnobellaTM, our new range of genuine consumables. With an astounding ink technology that goes in perfect harmony with our uniquely engineered paper – InnobellaTM equals unparalleled reliability in print quality. What’s more, when InnobellaTM is coupled with Brother’s new inkjet Multi-Function Centres (MFCs), you are guaranteed brilliant print outs – every time! True-to-life printing is made easy, when Brother is at your side.

The Power of InnobellaTM

Traditional ink and photo paper are affected by light and ozone, and are liable to fade quickly with time. Brother’s newly developed InnobellaTM ink and paper are both more light-fade and ozone-fade resistant – giving you colour fastness like never before. InnobellaTM Glossy Paper is specially coated, so that it has a smoother surface than ever before. With this surface, there is less ink bleeding – resulting in high quality print that has more vivid colours, sharper images and better definition. InnobellaTM ink is the result of extensive R&D of over 100 different elements. Combined in the right quantity and variation, these elements ensure reliable operation and protection of your Brother machine and its print head. In addition, this advanced chemical formula is especially suited for printing on InnobellaTM Glossy Paper, providing beautiful and longer lasting photos for long lasting memories.

Making Brilliant Prints

A large part of InnobellaTM’s success lies in the way the genuine ink works with our machines. Brother’s new print technology enables ink droplets of up to 1.5pl (picolitre), and the capacity to accurately place them on the paper – producing less graininess, and therefore, smoother and sharper printouts with finer definition. Other great benefits of using InnobellaTM with our new machines include:

1. Print Longevity

InnobellaTM is not only fade resistant, but also colour fast. When printing with our InnobellaTM Glossy Paper, the result is a high quality print that has more vivid colours, sharper images and better definition.

2. Richer Colours

Richer Colours is a new natural photo colour technology from Brother. The expansion of colour gamut reproduces more vivid colours because the wider the colour reproduction area, the more beautiful the prints would be. Brother’s new print engine broadens the maximum colour reproduction area and improves the red, magenta and green colours. That’s how true-to-life colours are produced.

3. Memory Colour

Brother’s print technology also has a new colour matching system that adds realism to colour photos. Called Memory Colour, it prints images based on memory. The new MFCs from Brother are able to adjust the colours of skies, greeneries, natural tones of skins, to the most realistic colours. This means that Brother’s Memory Colour technology matches the real colour of the objects in the photo shot and prints the photo of the scenery clearer. The new MFCs quantify the colour in terms of brightness and vividness, while the database "memory colour" works by changing the brightness and vividness of the picture and automatically produces the memory colour.

Other Great Features Of InnobellaTM Ink

Delivery and Distribution

• InnobellaTM ink is of a specially formulated viscosity, allowing it to flow through critical points of the print head on demand and with ease.
• This gives an even distribution of ink on your page, resulting in a visually more pleasing image.

Anti-smear and Anti-clog

• To prevent smearing during the printing process, InnobellaTM ink penetrates and dries on the paper in optimum time, matching the high print speeds of MFCs.
• This ensures that the ink will dry completely in between page prints, presenting clean and unsmudged printouts every time.

InnobellaTM ink also contains carefully selected chemicals to prevent clogging of the print head for smoother operation. This ensures reliability and durability of your Brother machine.