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Brother Introduces Two Versatile, Sleek P-touch® Home and Office Labelers

DOLLARD-DES-ORMEAUX (QC) - October 1st, 2007 – It’s been almost two decades since Brother redefined the world of organization with their P-touch® electronic labeling systems. With the introduction of two new models, Brother continues to lead the industry by offering labeling systems that are both extremely intuitive yet offer a robust feature set for truly versatile functionality. Both the PT-1880 and PT-2100 are affordable and attractive labeling solutions for consumer use as well as advanced office and light commercial applications.

Most Functions within their Class
At the touch of a button, users will find their favorite labeling features, including built-in memory to save their most-used texts and short-cut hot keys for symbols, auto format, accent keys, and more. Everyone will appreciate the quick and easy process to create a label- just type, print, peel and stick, to print durable, laminated labels in seconds. Brother also carries standard and specialized adhesive tapes, available in dozens of sizes and colors, which enables users to create a vast amount of print combinations to suite any situation.

PT-1880 Highlight Features:
The PT-1880 offers a sleek new style, smaller footprint and battery-powered portability^* allowing it to easily fit in a number of workspaces. This advanced model features 2 professional fonts, with a clear LCD display for easy viewing. It will print on a wide range of P-touch® tape sizes, from extra-narrow 3.5 mm (9/64”) CD/DVD spine tapes, to 18 mm (¾”) wide labels for shelving and small signage. This contemporary mid-sized labeler can print on 2 lines, in 6 type sizes and 9 different type styles. Users can even choose among over 70 different symbols, and 10 frame styles are available to jazz up your labels. Its built-in memory can also save up to 5 of your most often printed labels and its preview key will allow you to check your text and reduce wasted labels.

PT-2100 Highlight Features:
Designed with today’s multi-tasking work around the office in mind, the PT-2100 can easily be used as a stand-alone labeler, or connected to a PC^**, enabling users to print logos, bar codes and graphics onto a label (via Brother PT Editor Software^***, or directly from Microsoft® Word, Excel® and Outlook® files). Step up features from the PT-1880 also include: 9-label memory, selection of 17 built-in bar codes and automatic tape cutter. Plus, the PT-2100 can operate either on batteries (6AA)^*, for portability, or through the included AC adapter (AD-24)^**. Both models include a starter tape¹.

“With the new PT-1880 and PT-2100 models, we’ve created sleeker, very functional and affordable products with a smaller footprint, both of which address the needs of today’s users,” says Brian Caldwell, Senior Product Marketing Manager at Brother Canada. “Their stylish new design complements most items found on a desk, making it a perfect desktop companion.”

Durable, Laminated P-touch Tapes
The easy-swap P-touch® TZ tape cassettes are available in a range of adhesive formulations. Brother’s exclusive patented tapes will stick to virtually any surface and withstand elements such as: heat, cold, UV rays, water, oil, chemicals, in addition to scrapes and abrasions. Plus, they leave no sticky residue.

Tough, long lasting P-touch laminated tapes¹ are perfect for…

Small businesses or corporate offices…	Label PC and office equipment, file folders, divider tabs, binders, presentation materials, cell phones and other mobile electronics, CD/DVDs and cable wrapping and flagging
Hospitality and service industries………	Employee ID and visitor badge labels; bar code labels for pricing and asset tagging; or labels for food containers, shelving and supply rooms
Home and home offices…………………	Home and school records, books and binders, home safety equipment, PC and stereo wires, garage tools, outdoor equipment, storage labels, bin boxes, faceplates, fuse box, hobby and crafts supplies

Brother backs-up these offerings with a 1 year limited parts / 90 days labour warranty, as well as an extensive user support including machine lifetime toll-free technical support. Brother PT-1880 and PT-2100 are currently available in major office supplies superstores across Canada as well as on brother.ca. The estimated street prices of these units are: PT-1880 $69.99 Can² and PT-2100 $119.99 Can².

Additional information is available on Brother Canada’s web site at www.brother.ca, or by calling Brother customer service toll-free at 1-877-BROTHER (276-8437).

* Batteries not included
** AC Adaptor included with model PT-2100; USB cable requires additional purchase for PT-2100.
*** Brother’s exclusive P-touch Editor Software in included with the PT-2100 model.
¹ PT-1880 and PT-2100 include one 12 mm (½”) black on white starter tape (5m). Additional purchase required for all other tapes and label supplies.
² Estimated street price. Retailers set their own prices.

About Brother
Globally, Brother is a four and half billion-dollar company, employing more than 20 000 people, 155 of whom call Canada home. It has 20 production facilities and 39 sales companies operating in 32 countries around the globe. Brother’s history dates back to 1908, when Kanekichi Yasui opened a small sewing machine parts and repair shop in Nagoya, Japan. Its transformation from humble beginnings into a diversified multinational high-tech corporation would not have been possible were it not for its strong leadership and product innovation. Today, Brother International Corporation ( Canada) Ltd. is part of an impressive worldwide network of companies that markets a range of business machines and home appliances known for their originality, creativity and reliability. Key products include: printers, faxes, Multi-Function Center TM and labelling machines. Brother also markets a wide range of home and industrial sewing & embroidery machines.

Brother Canada was established in 1960 and is headquartered in the greater Montreal area. The company provides sales, marketing, services and technical support for all Canadian customers directly from their corporate head office and distribution facilities in Dollard-des-Ormeaux and Vancouver. Additional information about Brother and its products is available on www.brother.ca or by calling the toll-free number:
1-877-BROTHER (276-8437).

For further information please contact:

Estelle L. Lacroix,
Public Relations / Brother International Canada
Toll-free: 1 800 361 6466 (ext. 2266)
Tel: 514 685 0600 (ext. 2266)
estelle.lacroix@brother.ca