Press Room

BROTHER PRESENTS ITS NEW GROUND-BREAKING LINE OF PROFESSIONAL SERIES INKJET ALL-IN-ONES: WITH  UP TO 11”x17” FORMAT AND AVAILABLE SUPER HIGH-YIELD INK REPLACEMENT CARTRIDGES

DOLLARD-DES-ORMEAUX (QC) — March 24, 2011 — Brother International Corporation (Canada) Ltd., is proud to unveil its new generation of Professional Series inkjet all-in-one machines (MFC-J6510DW, MFC-J6710DW and MFC-J6910DW) priced from $299-$399.¹ This cutting-edge professional series gives small businesses the power to print, copy, scan and fax documents up to 11”x17”, a first in this price category.  This unprecedented value is further enhanced by extremely low printing cost thanks to Super High-Yield replacement ink cartridges².

“In today’s world, small businesses need a way to strongly differentiate themselves in their customers’ eyes, but also stay on target within a usually tight budget” said Dwayne Filipchuk, Senior Product Manager at Brother Canada. “This new line of inkjet all-in-ones from Brother provides small businesses the opportunity to produce high quality material at a highly competitive cost. It gives them the ability to make a big impression, for less.”  

The new Brother Professional Series models provide multiple features which differentiate them from the competition.  They allow users to effortlessly produce large, impactful, easy-to-read documents, such as spreadsheets, floor plans, graphics or blueprints, all in impressive 11” x 17” format. Their massive Super High-Yield replacement ink cartridges enable the ever- budget- conscious small business professional to save significantly on printing costs, to the tune of up to 60%³. These machines also offer two-sided printing and copying to reduce paper consumption. To maximize productivity, the new series features faster print speeds, an auto-document feeder and dual paper trays to increase total capacity up to 500 pages.⁴

Integrating with mobile technology, all of these models are compatible with the free downloadable Brother^® iPrint&Scan app, which conveniently allows wireless printing from or scanning to an Apple^® mobile device or Android ^TM Smartphone. These features are ideal for mobile work environments that need access to detailed, high-impact images on the go, such as real estate agents, caterers and architects.

“We know small business professionals are looking for powerful business solutions that allow them to compete at their best in a competitive marketplace. The Brother Professional Series delivers a variety of powerful business features including a unique 11”x17” document scan glass that meet that need,” said Filipchuk. “These new models offer the opportunity to be more independent and creative, but are also practical and come at a great value”

The new Brother Professional Series MFC-J6510DW and MFC-J6710DW will be available across Canada through multiple distribution channels starting in March, 2011. The MFC-J6910DW will be available in May.

New Brother Inkjet All-In-One Models
MFC-J6510DW, MFC-J6710DW, MFC-J6910DW

MFC-J6510DW

• Fast print speeds:
  - up to 35 ppm black and 27 ppm colour (Fast mode) ⁵
  - up to 12 ppm black and 10 ppm colour (ISO standard)⁵
• Easy scanning and copying up to 11”x17" (ledger-size) on the large scan glass
• Two-sided printing of documents  up to 11"x17"
• Easy to setup wireless (802.11b/g/n) or wired Ethernet networking
• 3.3" Widescreen colour LCD display for easy to use menu navigation
• Powerful scanning software and ability to scan directly to your media cards
• Uses Super High Yield (XXL series) replacement ink cartridges2 approx. 2,400 pages (black) and 1,200 pages (colour)^▲
• Unattended fax, copy or scan using up to 35-page Auto Document Feeder
• Large 250-sheet paper tray capacity
• Two-year limited exchange express warranty
• Estimated Street Price: $299¹ 

MFC-J6710DW key features:
All the features of the MFC-J6510DW, plus:

• Dual paper trays (up to 250 sheets each) for total capacity of 500 sheets
• Estimated Street Price: $349¹ 

MFC-J6910DW key features:
All the features of the MFC-J6710DW, plus:

• Two-sided scanning, copying, and faxing up to 8.5”x14” (legal-size)
• 3.3” Touchscreen LCD display
• Estimated Street Price: $399¹ 

At Your Side: Brother’s Industry-leading Customer Service
Committed to total customer satisfaction, Brother provides no-charge, toll-free technical support for the life of its machines, including 24/7 web support. What’s more, the MFC-J6510DW, MFC-J6710DW and MFC-6910DW have a two year limited exchange express warranty supported by an established network of highly qualified Authorized Service Partners.

Brother Canada celebrated its 50th anniversary in 2010. The company was established in Montreal in 1960 and is part of a worldwide network of companies belonging to Brother Industries Ltd, of which the corporate headquarters is situated in Nagoya, Japan. Active in over 100 countries, Brother markets a wide range of business machines and home appliances known for their reliability, ease of use and versatility at affordable prices. Numerous Brother products have been awarded significant honours. Recent awards for the company include: the PC Mag Reader's Choice Award 2010 for the quality and reliability of Brother B&W and colour laser printers and all-in-ones as well as the internationally recognized iF Product Design Award 2011, commending seven Brother products for their innovation and quality of design. Brother Industries Ltd. is a 5 billion-dollar company employing more than 27,000 people operating in 44 countries and regions around the globe.

Brother Canada is committed to fostering industry-leading customer service through its philosophy of Total Customer Satisfaction (TCS), which includes lifetime toll-free Canadian based technical support on all products, effective online support tools and services, as well as warranties supported by an established network of highly qualified Authorized Service Partners across Canada. Brother Canada is also recognized for its Quality, Environmental and Health & Safety ISO certifications. Learn more at http://www.brother.ca/en/company/environment/.

¹Estimated street prices may vary
²Additional purchase required.
³Brother LC79 Super High-Yield replacement ink cartridges provide a 60% lower cost per page in black than Brother LC75 series high-yield ink cartridges, that come included with the new professional series machines
⁴Excluding the MFC-J6510DW
⁵PPM speeds exclude time to complete first page and will vary depending on a variety of factors. For more information about print speed methodology see www.brother-usa.com/printspeed for details.
^▲Approximate page yields in accordance with ISO/IEC 24711. For more page yield information see www.brother.com/pageyield.
                                                        
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NOTE TO EDITORS: Product photographs are available upon request in high or low resolution.

For further information please contact:

Guillaume Audy
Counsellor, Optimum (Cossette Communications)
Phone: 514-282-4697
Email: Guillaume.Audy@cossette.com