Press Room

Words of Hope Art Project Supports Families Affected by Childhood Cancer

Childhood Cancer Canada and Brother Canada reveal illustrator Michael Martchenko's unique work of art

DOLLARD-DES-ORMEAUX (QC) - May 26, 2012 - Today, Childhood Cancer Canada (CCC), in partnership with Brother Canada, unveiled illustrator Michael Martchenko's Words of Hope art project at the CBC Barbara Frum Atrium in Toronto. Inspired by hundreds of encouraging words submitted by Canadians across the country, this special work of art pays tribute to the thousands of Canadian families living with childhood cancer.

Martchenko, the artist behind the Paper Bag Princess, Thomas' Snowsuit and dozens of other children's books by the legendary author Robert Munsch, was present at the unveiling event to sign books and meet the families who came down for the special happening. "I was truly honoured to be part of this project," expressed Martchenko. "It was amazing to read through hundreds of beautiful messages received from Canadians all across the country and such a humbling experience to bring these to life. I really hope that this exhibit will inspire families who are affected by this terrible illness."

CCC and Brother Canada were also present at the festive event, greeting families who came to meet the artist behind the work of art. "We are so excited to be revealing Michael Martchenko's artwork today," said Megan Davidson, President and CEO of CCC. "It is absolutely inspirational. Many thanks go out to those who participated in this amazing art project, and to Michael who helped us spread hope through his art."

"Today was extremely moving," expressed Rossana La Riviére, Brother Canada Marketing Communications Manager. "Michael's artwork is so impactful and it was great to be here for the unveiling and to witness people's reactions. We honour our partnership with CCC and will continue to aspire to bring hope in the lives of families who are affected by cancer."

The Words of Hope project was launched on February 15, 2012 on Childhood Cancer Awareness Day. The special public artwork, created by Michael Martchenko, will be on display at the CBC Barbara Frum Atrium in Toronto from May 26 to June 3, 2012. For more information on CCC or to submit some Words of Hope, please visit www.childhoodcancer.ca.

About Childhood Cancer Canada (CCC):

Founded in 1987, Childhood Cancer Canada is the country's leading foundation dedicated to funding national research while delivering critical education, community, and connectivity programs to children with cancer and their families. Through our national network of care we have been able to reach those who need our help. Our partnership with C17, the Council of Pediatric Hematologists/Oncologists, ensures that the national research we fund improves health outcomes and quality of life for children and adolescents.

About Brother Canada:

Brother Canada celebrated its 50th anniversary in 2010. The company was established in Montreal in 1960 and is part of a worldwide network of companies belonging to Brother Industries Ltd, of which the corporate headquarters is situated in Nagoya, Japan. Active in over 100 countries, Brother markets a wide range of business machines and home appliances known for their reliability, ease of use and versatility at affordable prices. Numerous Brother products have been awarded significant honours.

Recent awards for the company include: the PC Mag Reader's Choice Award 2011 for the quality and reliability of Brother B&W and colour laser printers and all-in-ones, as well as the internationally recognized iF Product Design Award 2011, commending seven Brother products for their innovation and quality of design. Brother Industries Ltd. is a 6 billion-dollar (USD) company employing more than 29,000 people operating in 44 countries and regions around the globe.

Brother Canada has pledged to support CCC. Through its partnership with them, Brother has become a National Sponsor and has helped fund a variety of vital initiatives.

For further information please contact:
Kristin Gable
Account Director, Citoyen Optimum (Cossette Communications)
Phone: 514-282-4841 / Email: kristin.gable@citoyenoptimum.com