Press Room

Brother Canada and Veritas Communications Embark on Strategic Partnership

Dollard-des-Ormeaux, QC (October 24, 2012) – Furthering its commitment to be “At Your Side” for businesses and consumers across Canada, Brother International Corporation (Canada) Ltd. today announced that it has retained Veritas Communications as its public relations agency of record.

“We’re proud of our award-winning office products and a passion for customer service is a core part of our culture. In Veritas we have found a partner who embodies that passion, and who will work at our side to help us bring our brand to life in new and exciting ways,” said Lina Racaniello, Director of Marketing, Brother Canada.

Veritas will provide Brother Canada with a range of strategic planning services, including influencer and media relations and internal and corporate communications.

“We’re delighted to partner with Brother Canada. It’s a brand that has touched the lives of Canadians at home and at work for more than 50 years, with products recognized as much for performance as they are for quality design,” said Krista Webster, President, Veritas Communications. “We are also impressed with the company’s unique culture, which is laser-focused on offering the best customer service possible. We can’t wait to get started.”

About Brother Canada
Brother Canada was established in Montreal in 1960 and is part of a worldwide network of companies belonging to Brother Industries Ltd, of which the corporate headquarters is situated in Nagoya, Japan. Active in over 100 countries, Brother markets a wide range of business machines and home appliances known for their reliability, ease of use and versatility at affordable prices. Numerous Brother products have been awarded significant honours.

Recent awards for the company include: the PC Mag Reader’s Choice Award 2012 for best-in-category overall satisfaction, satisfaction with reliability, and likelihood to recommend ratings. It also won the PC Mag Reader's Choice Award 2011 for the quality and reliability of Brother B&W and colour laser printers and all-in-ones, and the internationally recognized iF Product Design Award 2011, commending seven Brother products for their innovation and quality of design. Brother Industries Ltd. is a 6 billion-dollar (USD) company employing more than 29,000 people operating in 44 countries and regions around the globe.

About Veritas
Veritas Communications is a North American agency that walks the line between public relations and marketing to inspire positive word-of-mouth and drive brand preference.  The agency specializes in influencer marketing and reaching brand advocates through digital, social media, promotional and traditional channels.  Veritas belongs to the MDC Partners Network and is headquartered in Toronto with a satellite office in New York.


For further information please contact:
Danielle Gibson
Veritas Communications
Phone : 416.640.4153

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