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New Brother® Monochrome Laser Series Delivers Big Business Features at Small Business Prices

The expanded lineup offers low running costs, fast print speeds and supports a variety of mobile printing applications

Dollard-des-Ormeaux (QC) - October 25, 2012 - Brother International Corporation (Canada) Ltd., a leader in the printing industry for small to medium office environments, has announced the launch of a new line of monochrome laser printers (HL-5450DN, HL-5470DW, HL-6180DW, from $249 - $349*) and monochrome laser all-in-ones (MFC-8510DN, MFC-8710DW, MFC-8910DW, MFC-8950DW, from $349 - $649*). The new Brother monochrome laser line-up boasts faster print speeds (up to 42ppm), mobile printing options and is built for businesses with higher print performance needs.

Both lines offer flagship models: the HL-6180DW monochrome laser printer and the MFC-8950DW monochrome laser all in one act as line-up expansions for Brother. These models offer big business features for unprecedented values ($349* for the HL-6180DW and $649* for the MFC-8950DW).  In addition, the HL-6180DW and the HL-5450DN were recently named Editor’s Choice from the editors of PC Magazine+

Key features available in these models include:

  • Super high-yield 12,000-page replacement toner cartridge** (with an up to 50% lower cost per page ˄ versus the standard toner option)
  • Up to 42ppm print speed
  • Large capacity standard paper tray (500 sheets) to handle larger print volumes

The MFC-8950DW also offers:

  • Single-pass, automatic duplex scanning, which simultaneously scan both sides of the page for greater productivity
  • 1 year on-site limited warranty for worry-free printing
  • 5” colour touch screen display with Web Connect, which allows businesses to scan documents to their GOOGLE DOCS, EVERNOTE®, and Dropbox accounts to easily share and archive documents

This series will also support a broad range of mobile printing applications including: Google Cloud Print™, Brother™ iPrint&Scan, and Cortado Workplace (the latter will be available within the 3rd quarter of 2012). Additionally, Brother will support Wi-Fi Direct™, which enables users to easily print from a mobile device without needing an access point. This variety of applications offers the convenience of mobile printing to users with different mobile devices and print needs – especially for small to medium business owners and professionals who are always on the go.

“We are very excited about our new monochrome laser line-up. These will cater well to the needs of small to mid-size businesses, with features that can help save time and money,” said Dwayne Filipchuk, Director of Product Planning at Brother Canada. “Our flagship models provide faster speed from the current models, making them more suitable for corporate buyers as well. And, coupled with our exceptional customer service, unmatched product reliability and extensive mobile printing options, these machines deliver unmatched, worry-free printing.”

This series is ENERGY STAR® Qualified and also offers a number of green features including: Toner Save mode and automatic duplex (two-sided) printing to help save paper. In addition, they offer a number of energy saving features over the previous generation including a Deep Sleep mode for low power consumption and significant improvement in energy efficiency when in Ready mode ˄˄.

This new series of printers and all-in-ones is sold at various national office superstores, retailers, dealers and online resellers. These are part of Brother’s laser printer product line, which includes award-winning^^^ colour laser printers and all-in-ones, also ideal for small to medium office environments.

For more product information on the new Brother monochrome and colour laser line-ups, please visit

* Estimated Street Price, prices may vary.
** Requires additional purchase
Requires connection to a wireless network. See  for details, availability, and mobile device compatibility.
Requires an Internet connection and an account with desired service. See  for details.
Approx. toner cartridge yield in accordance with ISO/IEC 19752 (letter/A4)
^TN-720 vs. TN-780. Up to 50% based on cartridge Manufacturer’s Suggested Retail Price. TN-780 cartridge is sold separately.
^^The new series is 94% more energy efficient when in Ready Mode compared with previous generation.
^^^PC Mag Reader's Choice Award 2012
+ A trademark of Ziff Davis Inc. Used under license. Reprinted with permission. ©2011 Ziff Davis Inc. All Rights Reserved.
All trademarks and registered trademarks referenced herein are the property of their respective companies. Cortado is a trademark of Cortado AG. Google Docs is a trademark of Google, Inc. Use of this trademark is subject to Google Permissions. EVERNOTE is a trademark of Evernote Corporation and used under a license

About Brother Canada:
Brother Canada was established in Montreal in 1960 and is part of a worldwide network of companies belonging to Brother Industries Ltd, of which the corporate headquarters is situated in Nagoya, Japan. Active in over 100 countries, Brother markets a wide range of business machines and home appliances known for their reliability, ease of use and versatility at affordable prices. Numerous Brother products have been awarded significant honours.

Recent awards for the company include: the PC Mag Reader’s Choice Award 2012 for best-in-category overall satisfaction, satisfaction with reliability, and likelihood to recommend ratings. It also won the PC Mag Reader's Choice Award 2011 for the quality and reliability of Brother B&W and colour laser printers and all-in-ones, and the internationally recognized iF Product Design Award 2011, commending seven Brother products for their innovation and quality of design. Brother Industries Ltd. is a 6 billion-dollar (USD) company employing more than 29,000 people operating in 44 countries and regions around the globe.


For further information please contact:
Danielle Gibson
Veritas Communications
Phone : 416.640.4153

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