Reflecting Brother's unique concepts for creating new values in different forms Brother Canada conducts environmental activities based on the "5R", which adds "Refuse" and "Reform" to the "Reduce," "Reuse" and "Recycle" 3R that serve as the basis for establishing a recycling-oriented society. "Reform" in particular is a Brother-original idea for creating values by changing the form of the present things based on new approaches and ideas. The "5R philosophy" guides our efforts to become environmentally friendly and raise the conscious awareness of our employees and partners to reduce waste.

Refuse

Avoid purchase of environmentally burdensome materials whenever possible.

Reduce

Reduce waste material.

Reuse

Reuse waste material without processing.

Reform

Reuse materials in a different form.

Recycle

Reuse materials as resources.